Trends and Outlook for Nearshoring Mobile App Development
Andreas Ganswindt: Without doubt, the question of costs here comes to the fore. At the same time, potential nearshore providers are being evaluated with rapidly increasing accuracy and intensity on their professional level. Apps are no longer “nice to have”, but business-critical outlets. Once the professionalism, resource location and competence are positively evaluated, then nearshoring providers outstand as an exciting alternative for middle-sized and large companies, providing professional reliability at a decent price.
What are the main motivation factors for the company to hire mobile developers nearshore and not to employ their own staff?
Ganswindt: Many big companies keep off running own in-house mobile development teams. Since the mobile channel is becoming more relevant, the companies find it better to keep it in the loop of the process – how their apps are being developed, which models work best and which platforms are required. To keep a special developer for multiple platforms is considered to be very risky.
What app development skills are most wanted by today’s business environment?
Ganswindt: First off, it is a triad of Android, iOS, and HTML5. Nevertheless, backend skills (e.g., PHP, .Net etc.) are important as well, since the apps are either docked into existing CMS s CRM and ERP systems or recorded by mobile-specific backend. And at its best they are also developed by the mobile developer who knows all the performance issues and understands the unique challenges of the mobile channel.
What do you think of “Blue Card” launched last summer – is it more a hot issue or a remedy for the shortage?
Ganswindt: Blue Card offers no real alternative to nearshoring. The requirements that the applicant must meet to get a Blue Card show it clearly – for example, one of the requirements is that the applicant signs the employment contract with an annual salary of at least EUR 44,800 or 34,944, and the other requirement is that the employer makes sure there’re no German candidates to take the job before giving it to a foreigner. Nearshore projects in the mobile app development are gaining popularity since they enable businesses to attract professional staff with quick, inexpensive and timely commitments.
Interview by: Ina Schlücker, Mobile Business
Translated by: Evgenia Kutsa