The article is available on the following link: Why more businesses are nearshoring in Eastern Europe.
"Low-cost, highly skilled IT labour and a relatively close proximity to the UK is making Eastern Europe an increasingly attractive destination to UK businesses for offshoring IT services."
Kathleen Hall, in her article, breaks down the argumentation into the following 6 sections:
Technical talent a big attraction
Choosing the best skills
India faces increasing competition from Europe
Data security considerations
Sophistication an Indian advantage
Promoting Eastern Europe as an outsourcing destination
Five reasons to outsource to Eastern Europe