While the term “digital transformation” is often bandied about in the C-Suite, clear definitions – followed by a coherent strategy – are not always easily articulated. In considering the long-term scope of your digital transformation, the difficulty lies in the idea that CIOs must consider both how to incorporate technology in all sectors of the company, as well as creating a culture of innovation and experimentation.
A digital transformation is a lofty goal both because it is unique to each organization. Still, when done properly, it can nevertheless have far-reaching and comprehensive benefits.
CIOs need to be wary of these five challenges surrounding digital transformations in 2018:
1) YOU HAVE NO STRATEGIC PLAN
Even though many CIOs polled suggested they were working on digital transformations, over half of them said that they had no strategic plan for implementation. This strategic plan helps CIOs plan an overall cultural shift by choosing technologies, pinpointing investment needs, and creating timelines for implementation.
2) YOU HAVEN’T ANALYZED CUSTOMER DATA EFFECTIVELY
While you might have loads of customer data, you – like many companies – may have no way of leveraging this data into real insights. Instead, create insights that would help you to better serve your customer, and, next, find a way to gather, store, and mobilize data that would help you use this data for a purpose.
3) YOU’RE LACKING A DIGITAL CUSTOMER VALUE PROPOSITION
Like the strategic plan, you need a customer value proposition that determines what you will be to your customers as a digitally-mature business. To do this, you need to create a profile of your customers’ needs, research the market to determine which processes fill those needs, and plan the implementation of the processes that most clearly fit what you have determined your customer wants.
4) YOUR EMPLOYEES ARE NOT ON BOARD
Employees worry about technologies rendering their positions obsolete or that they will not be savvy enough to understand these modern technologies. Describing new plans to employees, as well as offering training, makes them much more likely to be excited about the digital transformation, rather than fearful about it.
5) YOUR DEVELOPMENT STILL USES QUARTERLY RELEASE CYCLES
The most successful digital transformations function through regular tweaking of features based on user data and feedback. Instead of using quarterly release cycles, an agile mindset can help your company more flexibly implement product releases.
As you aim to implement a culture of increased innovation, you’ll need to consider the feasibility of many options for your business. Ciklum’s R&D experts can help you consider the usefulness of new innovations for your firm; their thorough research, in turn, doubles the likelihood that your finished product will be successful.
Find out more about Digital Transformation in the whitepapers: