The travel industry is all about telling stories and making memories. Virtual reality (VR) seems like a natural fit to help travelers make memories both real and virtual. To understand the impact of this technology in travel, Statista Digital Market Outlook conducted a survey in Germany and this what they have found:
62% of respondents would consider VR as a tool for holiday planning, whereas 49% would only use it if it is provided for free and 13% would be willing to pay for it
YouGov also had a closer look at VR potential in traveling but on the MENASA market (Middle East, North Africa, and South Asia). The results of the survey are quite imposing:
So far, travel brands have had trouble figuring out the best way to create engaging content in virtual reality. However, there are a few examples of companies breaking the VR mold, offering both previews of real world places and creating once-in-a-lifetime virtual vacations. Here are five of our favorite examples of VR travel tech.
1. Thomas Cook’s “Try Before You Fly”
Thomas Cook Retail Limited, a 170-year-old leader in the travel and tourism industry, saw a unique way to use VR: as a way to increase sales. In 10 of their U.K. stores, Thomas Cook installed VR headsets that let interested travelers see 360-degree views in popular locales like Egypt, Greece, and Singapore. The VR experiment worked.
Thomas Cook said hotel bookings went up by $17,500 and trips booked to New York City increased by 190% after viewers used the VR gear.
2. Contiki Holidays’ “Virtually Unlimited”
South African company Contiki Holidays is experimenting with a new travel concept: a VR vacation. Through their “Virtually Unlimited” vacations, travelers can go on one (or more) of five virtual vacations. Travelers can go paragliding in Sweden, bicycling in Vietnam, or drinking at a Munich Oktoberfest. The appeal for would be for travelers who can’t get away, and the vacations are only three hours. The application was developed by Ciklum`s team of professionals. It has a simple and clean navigation system and outstanding, high-quality, and 360-degree video content.
3. AltspaceVR Experiences
Using AltspaceVR, friends can hang out together – but they don’t have to do it in one physical location. Instead, friends – as cartoon VR characters – can meet up in any virtual space their hearts desire. For example, a group of friends could take a virtual vacation to desert island or travel together to a long-admired destination.
4. Qantas Airlines’ “Wonder Down Under”
On Australia’s Qantas Airlines, passengers can start virtually preparing for their trips before even touching down. The airline is the first of its kind to offer VR experiences with 360-degree headsets for passengers. While cruising at 40,000 feet, passengers can watch immersive videos about some of Australia’s most popular activities, like snorkeling in the Great Barrier Reef or taking a helicopter tour of Hamilton Island.
5. Jaunt’s Home Turf
If viewers can’t participate immediately in adventure sports, Jaunt’s Home Turf series offers them the next best thing: a VR experience. With some hardcore extreme sports enthusiasts as guides, VR users can take tours of some of the world’s most sought-after places for adventure sports, like Moab, Utah, and the Aldeyjarfoss waterfall in Iceland.
These are only a few of the creative ways VR could be used effectively for travel. Contact Ciklum to choose the right one for you business.