October 20, 2016
Ciklum News

“Those Who Control Data Are in For Big Profits” Ciklum Experts On Gartner Predictions 2017

“Those Who Control Data Are in For Big Profits” Ciklum Experts On Gartner Predictions 2017

Yesterday, Gartner revealed its strategic predictions for 2017 at the Gartner Symposium/ITxpo 2016 in Orlando. According to the Gartner experts, the successful businesses will be the ones seeing disruption as a stream of change redefining markets instead of occasional inconvenience. Ciklum’s R&D Engineering, Big Data and Delivery experts could not miss the opportunity to consider the predictions in details.

Find below Gartner predictions for 2017 with the comments by Ciklum’s experts.

1 Immersive Shopping Experience

By 2020, 100 million consumers will shop in augmented reality.

Augmented, Virtual or Mixed Reality increase customer engagement. These technologies allow the customer fully explore the product features. At the same time, businesses receive valuable insights on the factors influencing his/her buying decision. Whether we allow placing virtual furniture in client’s home or we let the shopper walk around the supermarket.

“Using the VR, you can create Virtual Stores, where the user can literally walk while his behavior is thoroughly studied and tested in the virtual world. It ensures the barrier between physical and virtual is removed, creating store environments that feel like ‘real’”, says Dmytro Vavriv, Delivery Unit Manager for Kantar Retail, partnering with Ciklum on VR solution development to study shopper behavior.

The solution has already made Kantar Retail the market leader in delivering VR software and services for insights on shopper behaviour.

2 Voice First Browsing

By 2020, 30% of web browsing sessions will be done without a screen.

Many teens already use voice search daily and new audio-centric technologies, such as Apple’s AirPods, Google Home and Amazon’s Echo, are turning “voice first” interactions into ubiquitous experiences.
Besides voice web browsing, Ciklum’s experts also recommend to look precisely on the voice recognition for saving lives. Ciklum’s IoT team has used voice recognition for the award-winning smart defibrillator idea at the IoT for Cities Hackathon in Santa Clara.


“There are already AEDs installed in restaurants, and at the streets in the USA, however people have no idea how to use it. Smart AED wil be using Amazon Echo’s Alexa for “helpers” to ask questions and to get instant instructions to save lives in the event of a cardiac emergency”, says Borys Pratsiuk, Head of R&D Engineering at Ciklum.


3 Mobile Apps Decline

By 2019, 20% of brands will abandon their mobile apps.

According to Gartner, the brands are now finding that mobile apps are not paying off, app stores are overloaded, and the apps require the maintenance costs.
Indeed, Ciklum’s mobile development experts agree that there is the certain percentage of apps which will be left by brands to expire. However, mobile apps will nevertheless remain popular for entertainment and communication purposes, like radio or gaming.

4 Algorithms at Work

By 2020, algorithms will positively alter the behaviour of billions of global workers.

JPMorgan Chase already uses an algorithm to forecast and positively influence the behaviour of thousands of investment bank and asset management employees to minimise mistaken or ethically wrong decisions.


“Many stock-exchanges are always looking for the new algorithms and the new machine learning approach, which they can use in the prediction system. The marketplace of working algorithms designed to slot directly into your new services is going to develop even faster”, says Igor Lushchyk, Ciklum’s Big Data Engineer.

As the demand for algorithms grows, it will foster the development of algorithm marketplaces. In the same way that you now buy software or WordPress templates off the web, you are now able to purchase algorithms that perform tasks you need through AI.

Find more data trends for 2017 and comments by Igor Lushchyk, Ciklum’s Big Data Engineer, in Big Data in 2017: 10 Predictions Everyone Should Read

5 Blockchain Grows Up

By 2022, a blockchain-based business will be worth $10 billion.

While at the moment blockchain remains an immature technology, by 2020, new companies and business models will emerge based on smart contracts and blockchain efficiencies, in Gartner’s opinion. Since these smart contracts provide so high level of reliability, customization level and speed, which is not achievable with traditional business systems.

6 Digital Giants Everywhere

By 2021, 20% of all activities an individual engages in will involve at least one of the top-seven digital giants.

As the physical, financial and healthcare worlds become more digital, many of our activities will be connected and within reach of the digital giants we already interact with every day (Google, Amazon, Apple, Facebook, etc.) Gartner states that it is still the issue what these giants will do with the data they receive from us.

7 Innovation Requires Greater Investment

Through 2019, every $1 enterprises invest in innovation will require an additional $7 in core execution.

Indeed, innovations involve certain level of complexity when it comes to the practical implementation. And businesses need to consider this already on the planning stage. However, the investment in innovations do pay back, which is proved by point No.9 below by Gartner.

8 IoT Data Storage Stays Low

Through 2020, IoT will increase data center storage demand by less than 3%.

According to Gartner experts, the Internet of Things (IoT) has massive potential for data generation by 2020. However, the majority of data will be transient with only a part of it to be stored.
Ciklum’s Big Data team partially agrees with this prediction, noting that still, the industries like healthcare or fintech will require huge data storage opportunities moving the market.


“Data Centers are big business and will keep growing for a couple of years more. Server farms are already popping up left and right. Those who control the data (or the storage of it) are in for big profits”, adds Ciklum’s Big Data Engineering Team.


9 IoT Saves Trillions

By 2022, IoT will save consumers and businesses $1 trillion a year in maintenance, services, and consumables.

While every innovation requires certain investments, as it is stated in the point 7 by Gartner experts, still it is expected to save $1 trillion a year for businesses and consumers by capturing real-time data and timely reporting.

Here Ciklum’s Big Data Engineer agree: “As fast data becomes commonplace, data will begin being crunched in real-time, providing immediate feedback to sales, marketing, and production. This will help business to make correct decisions based on data.”


10 Wearables Cut Healthcare Costs

By 2020, 40% of employees can reduce their healthcare costs by wearing a fitness tracker.

Gartner experts state that organizations will strive to make a healthy lifestyle a part of company culture. Fitness trackers and gamification can help inspire employees to stay fit and relay data to a health and fitness analytics platform.

Ciklum’s R&D team adds that wearables will also refine the minutiae of our workday. For example, you are working on a spreadsheet when you receive a phone call, your smart glasses take note of what you were doing before the phone interrupts your process, and they bring you back to the exact position you left off once the phone call is over.
Healthy employees are happy employees, and happy employees are productive employees. Find here Five Tips for Creating Wearables People Actually Want to Wear

Do you have any ideas or comments on Gartner predictions for 2017? Are you already inspired to use innovations to cut costs for your business? Feel free to comment or contact Ciklum right now!