January 13, 2016

The Unexpected Direction of Mobile Gaming

The Unexpected Direction of Mobile Gaming

Change is a given for anyone working with mobile gaming apps. Thanks to rapid innovations in technology and development, you could say “change” is our middle name. Now, however, there aren’t only rapid innovations within our line of work, there’s a shift in the whole mobile gaming approach.

Perhaps it was only a matter of time before mobile gaming took on the new form: in popular television shows and advertisements to unique product offerings.



Once upon a time, games came first, and then, after the characters really took hold, the TV shows, or even movies, sometimes followed; today, the opposite is happening. Saturday morning cartoons aren’t what they used to be, at least not since the takeover by mobile gaming apps.

Those handheld devices are no longer set down and put aside for mindless binge-watching. Popular mobile gaming apps are a part of the action—it’s what we, or at least our kids, are watching.

Kids no longer see their favorite characters on their favorite gadgets, they now get to watch them on the TV. Take Angry Birds, for instance, which has been downloaded more than three billion times, as of July 2015. Created in Finland, the hugely popular mobile gaming app is now a cartoon!

Candy Crush, Kraft’s Dinner, Not Art, and Cookie Jam, keep company with many other titles, as marketing gets smart and takes advantage of television ads. Who doesn’t already have a phone in their hand? Talk about a handy reminder to download a particular game. TV viewers can download it right then and there.

Mobile games like Game of War, Clash of Clans, and Heroes Charge purchased pricey airtime during Super Bowl XLIX—and immediately saw upward jumps in downloads.

QuizUp began as a mobile app but is now being worked into a game show for NBC—one that is slated to air in eight countries.

Time Tremors is a cross-platform game. We’re talking television, mobile apps, hidden websites, and even on-location events occurring at museums around the world. The secret code in every episode enables watchers to use the app and unlock content, like video and storylines. It’s taken mobile gaming apps in a different direction.

Time of Tremors mobile game application

Time Tremors, a cross-platform game, where mobile app and a live-action TV series reveals a stunning mystery. Picture by Alexmayhew


What would we do without our game-themed backpacks, lunch boxes, even our watches, and jewelry that feature our beloved mobile gaming icons? Well, Nintendo wants to tackle product production in a new way.

Nintendo doesn’t just want you to play games, they want you to be the game. At least, that’s the way it sounds. Miitomo, the first smartphone game to be released by long-time gaming company Nintendo, takes texting to the next level.

Nintendo mob app

Nintendo embraced mobile gaming industry and launched their first smartphone game in October 2015. Picture by Wiiudaily

You won’t just interact with wild or whimsical in-app characters who are your real-life friends, the characters will actually look like your friends. It’s also suggested that the Nintendo game will let its users purchase real clothing for themselves while in the app. Is this part of the future of mobile gaming?


Embrace the Revolution

Mobile gaming apps are revolutionizing the industry yet again. One day, it may not be enough to develop an app and release it in the wild. There might be a time in the near future when an app is released–along with its own clothing line, television show, and a multitude of products, for both children and adults. In the meantime, we’re just waiting for the jet packs and hover cars.

Read also:

What the Future Holds for Mobile Gaming