How to validate a great product idea before investing
One of the greatest challenges for any entrepreneurial business is turning great ideas into meaningful products that customers want to buy. This article explores how to validate a great product idea before investing, including in-depth insights on:
- The shift to a formalised and uncompromising product development process
- The key steps to take on the journey from experimentation to sale
- The importance of acknowledging data that invalidates an idea.