As the Nickelodeon signaled the beginnings of cinema or the smartphone kicked off a revolution in mobile applications and games, we are witnessing the emergence of an exciting new medium that is rapidly expanding with the development of cheaper and more efficient virtual reality (VR) systems.

With the current explosion of workable, consumer-ready VR platforms, there is a growing
demand for VR content. Whether its VR games, films, or applications, we are poised for a surge in exciting, groundbreaking new content across a wide variety of industries, genres, and services.

As with any shiny new tech toy, the temptation for companies is to get in and get in quickly. But VR is a medium currently in its nascent form, and the stumbling blocks are many. There are several pitfalls to the rapid and heedless rollout and development of products that either don’t truly understand the potentials and limitations of VR, or simply are not primed for release.


VR is much more complicated than some people might think.

VR blends elements of the film, mobile gaming, animation, and even theater. The issues posed by all these disparate creative considerations are amplified by the novel technical hurdles that VR developers must overcome. Furthermore, design challenges are compounded by the fact that consumers may be experiencing VR for the first time — and so the task is not only to introduce users to the product, but provide a seamless initiation into an entirely new medium with which they may be unfamiliar. In other words, it’s one thing to write a book; you also need to show people how to read it.

To help navigate the stumbling blocks of working within this new form, we’ve created the following roadmap to create a standout VR application. In aid of creating a truly awesome and memorable product that will sidestep some of the shortcomings of other efforts, we offer our seven tips for a truly effective VR application.