Using Data Analytics To Predict Client's Behaviour in Banking - Ciklum

Using Data Analytics To Predict Client’s Behaviour in Banking

Ciklum author

by Ciklum

16 Feb 2017


  • How we predicted customers’ gender and expenses and learned that males spent more during weekends
  • The pros and cons of different Predictive Modeling approaches
  • How these modeling approaches can be applied to similar tasks in your business


At the end of 2016, Ciklum’s Big Data & Analytics Team participated in a contest by a commercial bank with the tasks to predict customer`s gender, aggregated daily turnover by expense category for the whole customer base, and individual expenses by category in the next month – Customer’s Lifetime Value (LTV).





Download the Whitepaper to find out how Ciklum`s team performed the tasks given and what interesting facts have been figured out during our data analysis. 

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