Continue reading “5 must-dos for maximising digital experience”
Tag: Customer Experience
Are you ready for a new world of customer experience?
How to build a data strategy roadmap
Your roadmap to effective customer experience design
Ciklum Partners with WalkMe to Enhance Digital Adoption for Customers
What is experience design and why is it important?
4 ways Product Discovery can benefit your business
In today’s fast-paced tech market, it can be tempting to rush into development so you can be the first to enter the market with a new product. However, it is important to never overlook the importance of first having an in-depth understanding of the customer needs you are attempting to address. This is where it is critical to take the time to research your target customer base through Product Discovery.
Product Discovery is a data-driven approach to product development that allows your team to dig deeper into your customer pain points by identifying key recurring patterns tied to the problems that your users face. Equipped with these powerful insights your team can then test and validate how to best design a product to cater to their specific needs and preferences with data-backed confidence.
To learn more about what exactly Product Discovery is and the various development challenges that it can help your team overcome, make sure to read our previous blog “Product development priorities in tough economic times“.
Continue reading “4 ways Product Discovery can benefit your business”
Product development priorities in tough economic times
It’s no secret that we’re in a period of financial turbulence. A cost of living crisis – being exacerbated by the constantly rising cost of energy – is hitting people’s finances hard. As their fixed living costs ramp up, the amount of discretionary income they have to play with diminishes, and that means they’re being much more discerning about where they spend their money.
This will put increasing pressure on businesses (many of whom are already facing energy and cost difficulties of their own) as customer spending contracts. Businesses with digital products and apps therefore face a major challenge in demonstrating their value to customers, and try to grow (or at least maintain) customer spend in the months and years to come.
Continue reading “Product development priorities in tough economic times”
Money20/20 top trends: lead the way in payments
As quick as it arrived, Money20/20 Europe is over for another year. With thousands of attendees and companies taking part, it was a real cauldron of discussion which delivered plenty of insights into how fintech will shape our lives in the years ahead.
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