Key Takeaways:
- Consumers are more aware of retailers potentially misusing their data
- Ethical use of AI tools and data is now essential to avoid brand damage
- Baking in transparency and compliance can act as a differentiator
- Strong ethical frameworks and flexible solutions are key to evolve in the future
Retailers all over the world are using data and AI in order to maximize sales and meet consumer experience expectations. The likes of predictive analytics, personalized shopping and omnichannel integration are allowing retailers to build more individualized and effective buying journeys.
Continue reading “The Ethics of Trend Prediction: Balancing AI Insights with Consumer Privacy”