Case Studies

June 20, 2025

Building Creative Momentum for Monks at Global Scale

Building Creative Momentum for Monks at Global Scale

IN A NUTSHELL

Strengthened campaign consistency and creative quality

Expanded delivery capacity to meet global demand

Accelerated time-to-market for digital assets

Powered revenue growth by accommodating higher client volumes

01

About Client

Monks is a global marketing and technology services provider known for crafting personalized, high-impact customer experiences. Combining creative talent with data and performance strategy, they help some of the world’s most iconic brands, including Marks & Spencer, Tommy Hilfiger, Unilever, and adidas, grow faster and connect more meaningfully with their audiences. Ciklum has been a trusted partner for over 15 years, supporting content delivery and digital production across Monks’ global portfolio.

7500+

EMPLOYEES

Global

LOCATION

Advertising Services

INDUSTRY
02

What Was the Challenge

As demand surged across global markets, Monks found it increasingly difficult to scale their digital operations. Rapid growth brought rising workloads, but their internal capacity couldn’t keep pace.

Gaps across content production, design, quality assurance, and project management created delivery bottlenecks and put revenues at risk. These challenges made it harder to meet deadlines and support the growing volume and complexity of customer needs.

03

How We Solved the Problem

Ciklum assembled a dedicated team of 70+ specialists with proven experience to support Monks’ day-to-day operations. Working remotely across global locations, our team operated entirely within their cloud environment, using their tools, systems, and security protocols. While the engagement is still ongoing, our specialists have enabled them to meet ever-growing production demands without hiring additional full-time employees. Our team has helped reduce time-to-market for assets, ensure smooth daily operations, and consistently deliver high-quality output without causing disruption.

Built the team around Monks’ specific needs, involving their reps in the hiring process to ensure full alignment on skills, team fit, and expectations.

Enabled Monks to adjust team capacity quickly based on project needs, so work stays on track without any slowdowns.

Managed all back-office functions, including HR, legal, IT, and administration, so Monks could focus entirely on strategy, delivery, and creative execution.

Delivered additional support during busy periods to meet tight deadlines, manage workload surges, and maintain momentum without delays.

Integrated global talent with local market knowledge to ensure faster delivery and alignment with regional expectations.

04

The Results

Improved consistency and creative quality in campaigns

Expanded delivery capacity to meet global demand

Accelerated time-to-market for digital assets

Powered revenue growth by accommodating higher client volumes

Case Studies

Related Resources you might like

See All
Revolutionized TUI’s Fragmented Payment Ecosystem with One Payment Platform

Revolutionized TUI’s Fragmented Payment Ecosystem with One Payment Platform

Learn More
Redefining B2B Commerce – Bytes’ Shift to a Scalable, User-Centric Agile Platform

Redefining B2B Commerce – Bytes’ Shift to a Scalable, User-Centric Agile Platform

Learn More
Smart Shipping: AI-Driven CO2 Reduction for Stena Line

Smart Shipping: AI-Driven CO2 Reduction for Stena Line

Learn More
Empowered Digital Transformation for Denmark’s Largest Retailing Group

Empowered Digital Transformation for Denmark’s Largest Retailing Group

Learn More
Enabling Real-Time Discovery Across a 600-Startup Portfolio Through AI

Enabling Real-Time Discovery Across a 600-Startup Portfolio Through AI

Learn More