From 1–2 Releases a Year to Every 2 Weeks: Accelerating B2B Commerce

Ciklum integrated Microsoft Azure Third-Party Marketplace products into Bytes’ marketplace, enabling CSP customers to purchase Microsoft Blanket offers and manage subscriptions seamlessly. Simultaneously, Buy with AWS optimized third-party launches and checkout flows, enhancing efficiency, scalability, and customer experience while reducing operational overhead.

Ciklum leverages continuous discovery and continuous delivery (CD/CD) model, enabling Bytes to consistently deliver new features with evolving market demands. This also allows Bytes to simultaneously validate and discover new feature opportunities with both existing and potential customers.

Validating Bytes’ unique value propositions through customer testing, Ciklum ensured it met real user needs. By iterating concept tests, Ciklum saved three months of development, uncovering a simpler yet effective feature. This customer-driven approach improved roadmap prioritization, enhanced decision-making, and strengthened user engagement.

Understanding market needs and user behaviors is crucial for shaping Bytes’ future marketplace strategy. Ciklum embeds a user researcher within the project, conducting in-depth interviews and analysis to define an optimized product roadmap. These insights continue to empower feature development, ensuring customer-aligned innovation.

To sustain growth and innovation, Ciklum continues to scale Bytes’ team, growing from 6 to 30 members in just 9 months. We assemble a highly skilled workforce to drive continuous improvements and future enhancements.