Validated with 3,000+ Gen Z Users: De-Risking a Global Dating App MVP

IN A NUTSHELL

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Gen Z users engaged

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Hours of user interviews

MVP concept fully validated and signed off

Client Overview
The Business Challenge
Ciklum’s Approach: Engineering the Solution
The Results

01

Client Overview

A US-based global leader in web and mobile dating experiences, this client operates a portfolio of market-defining relationship platforms. Looking to expand their Gen Z user base, they sought to explore a new product concept at the intersection of astrology and relationships.

02

The Business Challenge

Gen Z had begun dominating mobile app usage and traditional relationship and astrology apps were struggling to deliver meaningful engagement for this demographic. The client wanted to uncover a new opportunity space by combining astrology and relationship experiences into a single, compelling mobile product.

The market was already saturated with generic solutions, making it challenging to identify a unique value proposition that truly resonated with Gen Z’s emotional drivers. This had to be achieved while simultaneously crafting a compelling product vision, building a prototype, and defining a monetization strategy — all within a tight 8-week timeline.

03

Ciklum’s Approach: Engineering the Solution

Ciklum applied its full Product Design and Validation process — starting with deep Gen Z user research and competitor analysis, followed by a Design Sprint and co-creation workshops with the client team. The result: a fully validated MVP concept, user-tested prototypes, and a complete roadmap for delivery and monetization.