Strengthened the position as a leading Scandinavian retailer

Strengthened the position as a leading Scandinavian retailer


Salling Group is Denmark’s largest retailer of the leading brands in fashion, interior design, lifestyle, wellness and food with several chains such as Netto, Føtex, Bilka, Salling and BR.

In 2009, Salling Group approached Ciklum in search of a technology partner to support their digital ambitions. They wanted to create a frictionless digital experience for their customers. They also needed to empower their staff with more efficient ways to perform their duties. Salling Group has 50,000 employees in 1,500 stores across Denmark, Sweden, Poland and Germany, which require seamless processes.

  1. ok_iconCreated with Sketch.
    Development costs decreased by 40% less than in-house
  2. ok_iconCreated with Sketch.
    Streamlined business operations and increased employee retention with apps developed for internal use
  3. ok_iconCreated with Sketch.
    Increased revenue with new ecommerce applications to boost online sales


  • Application Development and Support
  • PDA/Mobile Solutions
  • Internet and SharePoint Solutions
  • .Net and Azure applications


  • Decreased by 40% the development costs vs. in-house
  • Scaled and increased market share
  • Enhanced customer experience and fostered loyalty

Salling Group required support on their digital transformation journey with solutions development. To make this happen, a dedicated development team was set up in Ciklum’s Pakistan hub with up to 18 highly skilled software engineers involved in this decade long partnership.

  • Application development and support in technical and commercial systems.
  • PDA/Mobile solutions to help manage operations and internal processes.
  • Internet and SharePoint solutions.
  • .Net and Azure applications.

The latest project that Salling kicked off with Ciklum was a promotional planning tool. It will replace legacy systems that have become inefficient over the last 10-15 years.

Along with fully-fledged solutions, the Ciklum team has also developed a range of small applications for existing systems used by Salling Group. The team is acquiring new technologies fast and exploring new tools together with the client. Recently the team has started to share innovative ideas with the client for Salling Group to maintain and expand the competitive edge in retail.

Ciklum developers leverage a wide range of technologies and follow project management best-practices. They are good engineers / Consultants who know how to translate our concepts into efficient products. By matching Ciklum’s insights with our goals, our processes become a partnership that puts apps and services in positions to thrive.
Johnny Sletten
Manager - Integrations and development, Salling Group

Over the last 10 years, Ciklum has helped Salling Group to create numerous programs with development costs 40% less than in-house.

Ciklum/Salling Group cooperation started out on the ecommerce platform:

  • a bookshop based on Microsoft commerce server 2007
  • support for web shop
  • corporate site
  • fotex food

But has now moved to back office platforms like Store Application (PDA) where almost all store operations are handled on the device.

Strategic partnering with Ciklum has empowered Salling Group to:

  • implement innovations faster to strengthen their position as a leading retail company in Scandinavia
  • streamline business operations and increase employee retention with apps developed for internal use
  • scale and increase market share without compromising quality
  • enhance customer experiences and foster loyalty
  • increase revenue with new ecommerce applications to boost online sales
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