At Ciklum, we help our clients, such as eToro and JustEat, to go one step further and create products that not only transform individual businesses but build competitive advantage and completely reimagine whole industries. These products change the way people live. We believe there are three key ingredients to making revolutionary products:
- Making products and platforms your competitive advantage.
- Building the right product: taking control through product discovery.
- Achieving constant innovation through continuous discovery and deployment.
In this 3-part series, we will be sharing the secret sauce of how successful startups and scaleups create value at pace, and at scale. However, one thing seems to be clear across all stages and areas of development – these companies never stand still.
In this article, we’re going to have a closer look at what ‘making products your competitive advantage’ really means and what boxes companies need to tick in order to stand out from the crowd.
