Key Takeaways:
- New trends emerge and die out quickly on social media platforms
- Agile product development allows retailers to get to market fast and take advantage
- AI and machine learning can reveal new consumer trends earlier than ever before
- Evolving design processes is key to expediting development workflows
The advent of social media and digitally led product development has turned the world of retail on its head. Trends that previously lasted 10 or 20 years now only last months or even weeks. In turn, product development that previously may have taken 24 months has been dramatically compressed, with some retailers able to get new products to market in as little as 24 hours.
Continue reading “Design by Data: How Social Media Micro-Trends Are Reshaping Product Development”
