Key Takeaways:
- Generative AI is becoming a retail essential
- It’s transforming customer loyalty, marketing efficiency, speed of support and more
- Detailed insights are enabling personalized, automated service
- Multi-modal and agentic AI will bring further scope for transformation
The Impact of GenAI on Customer Service in Retail
As with many other industries, the capabilities of Generative AI are making a real impact in the retail industry, especially in the quality and scale of the customer service that retailers can deliver. Research has found that the majority of retailers are already using GenAI to boost their customer service capabilities, and this is helping them meet the ever-increasing expectations of consumers.
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