Key Takeaways:
- Extended reality technologies are enabling enhanced customer experiences in retail
- Customers benefit from greater interactivity, personalization and product information
- Retailers are using XR to drive more sales, boost brand loyalty and reduce return rates
- Small scale pilots can prove integration value and guide a wider rollout
Online retail is growing all the time: according to Forbes, it will account for 28% of all retail sales in the United States by 2028. And a big part of that is the growth of Extended Reality (XR) technologies that are transforming the customer experience – to such an extent that XR could boost global GDP by as much as $1.5 trillion by 2030. Retail technology trends indicate this growth will only accelerate in coming years.
Continue reading “Strategies for Integrating XR Experiences into Existing Customer Journeys”