Case Studies

April 27, 2026

Delivering Enterprise Value with AI for a Global Manufacturer

Delivering Enterprise Value with AI for a Global Manufacturer

IN A NUTSHELL

New remote team hires productive on Day 1 with AI-assisted workflows

Proactive customer retention via AI-driven churn prediction

10,000+ hours/year saved through AI-powered automation

Personalized, professional customer interactions with AI-assisted emails and real-time order visibility
01

Client Overview

The client is a global leader specialising in packaging solutions designed to protect products, reduce waste, and enhance sustainability. With a focus on innovative materials and technologies, the client provides protective packaging, food safety solutions, and automation systems that help businesses of all sizes optimize their supply chains. Known for combining research-driven innovation with practical applications, the client serves industries ranging from food and e-commerce to healthcare, helping partners preserve product quality, reduce environmental impact, and improve operational efficiency worldwide.

Warehouse team in safety vests discussing operations and reviewing information in a storage facility.

17,000+

EMPLOYEES

Global

LOCATION

Manufacturing

INDUSTRY
02

The Business Challenge

The client’s expansive and highly customizable product portfolio created operational complexity across its Lead-to-Cash processes. Sales teams struggled to quickly access accurate product, SKU, and sustainability information. Customer service operated from shared inboxes, resulting in limited visibility and inconsistent customer experiences. Orders lacked end-to-end visibility once placed, driving thousands of “Where’s my order?” inquiries. Manual credit reviews delayed orders, slowing revenue realization and consuming significant team capacity.

Team members in a glass-walled meeting room reviewing presentation slides during a business strategy discussion.

03

Ciklum’s Approach: Engineering the Solution

Ciklum partnered with the client to rapidly build five AI-powered products using a standardized, multi-agent AI architecture on Microsoft Azure – designed to give the business freedom within a robust framework to build, compose, and scale modular AI agents on demand. Working in close alignment with executive leadership, each solution was developed as a scalable, deployable product, embedding intelligence directly into sales enablement, customer service, order visibility, churn prediction, and credit automation.

The composable agent model ensures these solutions are future-ready, enabling teams to easily extend, reconfigure, and operationalize AI across new use cases without re-engineering core systems. Early beta user engagement and iterative feedback shaped continuous enhancements, while a cost-optimized AI orchestration layer, natural language-to-SQL, and enterprise GPT integration transformed operational complexity into real-time, actionable insights, delivering immediate value today and sustained scalability for tomorrow.

Team of professionals collaborating in an office, reviewing data and engineering solutions on digital screens.

Power BI dashboard icon with bar chart and upward trend line in blue and green.
Power BI Dashboards & Customer Service Automation

Delivered a Power Platform-based solution that automated email classification, tagging, routing, and response drafting for customer service teams. Personalized alias emails enabled customers to interact with a consistent representative while preserving shared inbox efficiency. Power BI dashboards provided real-time visibility into email volumes, request categories, and team performance.

Order visibility tool icon with eye symbol and visibility lines in blue and green.
Order Visibility Tool

Built a mobile and web-based Power App that unified data from SAP and TMS systems to deliver end-to-end order tracking, from order entry to final-mile delivery at the distributor level. Native mobile alerts proactively flagged late or at-risk orders, with a roadmap for a complete, auditable order lifecycle view.

Field sales assistant icon with robot symbol in blue and green.
Field Sales Assistant

Implemented an AI-powered sales intelligence assistant with a conversational interface that consolidated knowledge from multiple sources. The solution enabled sales teams to instantly access product details, SKU specifications, and sustainability information, while also drafting professional, ready-to-send emails directly into sales inboxes.

Sales advisor profile icon with circular outline and person silhouette in blue and green.
Sales Advisor

Developed a machine learning-driven advisor that predicts customer churn using behavioral and transactional signals. The solution delivered accurate, drill-down sales insights to city and postal code levels, visualized product mix and performance, and generated actionable 14-day sales lift plans, with future agentic automation for proactive alerts and customer health reporting.

Credit review automation icon with gear symbol in blue and green.
Credit Review Automation

Enabled data-driven credit automation to recommend auto-release of low- and medium-risk orders, accelerating revenue realization. Introduced a virtual agent to support internal sales teams with credit-related queries and automated the clearance of open items that historically delayed orders despite minimal risk.

04

The Results

New remote team hires productive on Day 1 with AI-assisted workflows

Proactive customer retention via AI-driven churn prediction

10,000+ hours/year saved through AI-powered automation

Personalized, professional customer interactions with AI-assisted emails and real-time order visibility

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