AT A GLANCE
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projects taken beyond prototype into production-grade global product programs
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years of continuous engineering partnership
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R&D disciplines integrated under one program
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product categories — grooming, oral care, home care — in simultaneous global distribution
CLIENT OVERVIEW
The client is a Fortune 100 consumer goods company serving more than four billion people across the globe. Their portfolio spans grooming, oral health, personal care, home care, and family care.
Innovation is central to how the business competes. But connected-product R&D demands a level of engineering depth that cannot always be built internally at the speed required. The client needed a partner capable of working inside its category labs, owning outcomes end-to-end, and taking products from early concept through production handoff.
Employees
100,000+Location
GlobalIndustry
Retail & Consumer GoodsBUSINESS CHALLENGE
Taking a connected consumer product from lab concept to retail shelf is not a software or hardware problem. It requires mechanical design, electronics, embedded firmware, mobile apps, cloud platforms, AI, and test automation to move together under the pressure of mass production, safety, regulation, and launch timelines.
Four dimensions made this difficult to solve with a conventional engineering partner.

Mechanical, electronics, firmware, software, cloud, and AI had to move in lockstep. Every misalignment affected launch timing, product cost, or quality.
Concepts and prototypes do not ship. Every deliverable had to survive manufacturing reality.
External vendors follow instructions. Co-creation partners sit inside the R&D process, share risk, and own outcomes. Few engineering partners are built to operate that way.
Single-project depth is common. Sustaining that depth across multiple categories and product generations is what becomes difficult for competitors to copy.
CIKLUM’S APPROACH: EMBEDDED R&D TEAMS WITH FULL PRODUCT OWNERSHIP
Ciklum embedded directly inside the client’s category R&D labs and took ownership across the full product stack: mechanical design, electronics, firmware, mobile, cloud, AI, and validation infrastructure.
This was not staff augmentation. Ciklum teams worked alongside the client’s R&D leadership, against the same roadmaps, timelines, and product outcomes.
Over 15 years, the partnership evolved in three clear phases: from specialist embedded systems support, to integrated product engineering squads, to full-stack experience engineering across product, firmware, AI, and connected platforms.
HOW CIKLUM MADE IT WORK
THE RESULTS
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projects taken beyond prototype into production-grade global product programs
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years of continuous engineering partnership inside category R&D labs
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hardware changes to add AI to existing SKUs
Reusable firmware and test infrastructure scaled across multiple product families
Multiple industry awards for connected devices
Production-grade connected products shipped to global markets, not left at prototype stage
Case Studies