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Transforming Customer Engagement with AI-Powered E-Commerce for MedTech

Case Studies

March 03, 2025

Transforming Customer Engagement with AI-Powered E-Commerce for MedTech

Related topics

Cloud Platforms

Healthcare

Salesforce

Transforming Customer Engagement with AI-Powered E-Commerce for MedTech

IN A NUTSHELL

0

eCommerce portals built on Salesforce Community Cloud

Significant reduction in manual order processing

Boost in cross-selling through complementary product recommendations
01

About Client

Our client is one of the world’s largest medical device companies, operating in 150 countries and treating 70+ health conditions. Their innovations span cardiac devices, spine robotics, insulin pumps, surgical tools, and patient monitoring systems.

~ 10,000

EMPLOYEES

Global

LOCATION

Healthcare

INDUSTRY
02

What Was the Challenge

Our client needed to digitally transform its customer experience, enabling self-service purchasing and collaboration for medical professionals. The lack of an interactive, centralized platform limited order efficiency, tracking, and engagement.

03

How We Solved the Problem

Ciklum developed Salesforce-based e-commerce portals that streamlined medical device ordering and fulfillment. Our team integrated payment gateways, ERP systems, and real-time tracking, creating a frictionless self-service experience. To further enhance engagement, we built an interactive customer community, turning satisfied users into brand advocates.

Ciklum built two digital commerce portals on Salesforce Community Cloud, allowing healthcare providers and partners to seamlessly place, track, and manage orders in one intuitive interface.

By integrating the portals with ERP and payment systems, Ciklum enabled a real-time, frictionless ordering process, improving accuracy and reducing fulfillment delays.

Beyond transactions, Ciklum helped the client to create a customer advocacy platform, fostering engagement and collaboration among users, strengthening brand loyalty.nhanced User Experience & Digital Transformation

With a unified e-commerce ecosystem, the client empowered its customers with self-service capabilities, AI-driven tracking, and an intuitive UI, marking a significant step in their digital transformation journey.

04

The Results

0

eCommerce portals built on Salesforce Community Cloud

Significant reduction in manual order processing

Boost in cross-selling through complementary product recommendations

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