IN A NUTSHELL
Automated
ETL processes integrated with Salesforce
0 %
Reduced manual
data entry
0 %
Increased auction
listing efficiency
Client Overview
Auction.com is a leading online marketplace for residential bank-owned and foreclosure properties, offering over 30,000 listings through online auctions and live events. Based in Irvine, CA, it operates nationwide with cutting-edge technology and support to ensure buyer success. Backed by investors like Thomas H. Lee Partners and CapitalG, Auction.com leverages Salesforce to streamline property listings and auctions, enhancing efficiency and impact.
5,000+
EMPLOYEESUSA
LOCATIONReal Estate
INDUSTRYThe Business Challenge
The client needed to overcome inefficiencies in listing properties and conducting auctions, as they were dependent on three separate systems. Manual updates were required, which delayed property listings and often led to major revenue losses. Additionally, the absence of automated reporting mechanisms exacerbated operational hurdles, impacting overall auction performance.
Ciklum’s Approach: Engineering the Solution
By leveraging Salesforce as a centralized repository, Ciklum automated the ETL processes, enabling seamless data transfers into Salesforce and pushing auction details directly to the eCommerce website. This included setting up automated report generation for upcoming, closed, and canceled auctions. The new system minimized the need for manual interventions and streamlined property data management across platforms.
The Results
0 %
Reduced manual processes by
0 %
Increased revenue through optimized auction listings
0 %
Removed technical debt and improved system efficiency
Enabled comprehensive, real-time reporting using Salesforce technologies
Case Studies
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