Building Creative Momentum for Monks at Global Scale

Building Creative Momentum for Monks at Global Scale

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IN A NUTSHELL

Strengthened campaign consistency and creative quality
Expanded delivery capacity to meet global demand
Accelerated time-to-market for digital assets
Powered revenue growth by accommodating higher client volumes

About Client

Monks is a global marketing and technology services provider known for crafting personalized, high-impact customer experiences. Combining creative talent with data and performance strategy, they help some of the world’s most iconic brands, including Marks & Spencer, Tommy Hilfiger, Unilever, and adidas, grow faster and connect more meaningfully with their audiences. Ciklum has been a trusted partner for over 15 years, supporting content delivery and digital production across Monks’ global portfolio.
01

What Was the Challenge

As demand surged across global markets, Monks found it increasingly difficult to scale their digital operations. Rapid growth brought rising workloads, but their internal capacity couldn’t keep pace.

Gaps across content production, design, quality assurance, and project management created delivery bottlenecks and put revenues at risk. These challenges made it harder to meet deadlines and support the growing volume and complexity of customer needs.

02

How We Solved the Problem

Ciklum assembled a dedicated team of 70+ specialists with proven experience to support Monks’ day-to-day operations. Working remotely across global locations, our team operated entirely within their cloud environment, using their tools, systems, and security protocols. While the engagement is still ongoing, our specialists have enabled them to meet ever-growing production demands without hiring additional full-time employees. Our team has helped reduce time-to-market for assets, ensure smooth daily operations, and consistently deliver high-quality output without causing disruption.

Hiring Hiring with Purpose

Built the team around Monks’ specific needs, involving their reps in the hiring process to ensure full alignment on skills, team fit, and expectations.

Scalable-Agile Scalable, Agile Team Model

Enabled Monks to adjust team capacity quickly based on project needs, so work stays on track without any slowdowns.

End-to-End Operational End-to-End Operational Support

Managed all back-office functions, including HR, legal, IT, and administration, so Monks could focus entirely on strategy, delivery, and creative execution.

Extended-hour Extended-Hour Coverage

Delivered additional support during busy periods to meet tight deadlines, manage workload surges, and maintain momentum without delays.

Global Reach Global Reach with Local Expertise

Integrated global talent with local market knowledge to ensure faster delivery and alignment with regional expectations.

04

The Results

Improved consistency and creative quality in campaigns
Expanded delivery capacity to meet global demand
Accelerated time-to-market for digital assets
Powered revenue growth by accommodating higher client volumes

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CASE STUDIES

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