Ciklum to drive iGaming personalization with Optimove partnership

4 minute read
Updated On | May 21, 2024 8:16:50 AM
Publish On | Jan 25, 2024 7:14:06 AM


A winning combination of hyper-personalization and engineering expertise to enhance experiences and client value across the iGaming industry.

London - January. 25, 2024: Ciklum, a globally recognized firm in experience engineering, has formed a strategic partnership with Optimove, the #1 CRM Marketing solution for iGaming , to foster player loyalty through personalized player experiences in the iGaming industry. The partnership brings together a winning combination of Ciklum’s custom software development and engineering skills, and Optimove’s expertise in marketing personalization, AI journey orchestration, and measurement and attribution . Together, the aim is to target user preferences more effectively and drive iGaming industry innovation by creating hyper-personalized player experiences.

The cost of acquiring customers in iGaming is increasing all the time: according to AskWonder research, the average cost of acquiring one online casino player is more than $500, while average player value can be less than $300. This union will enable both businesses to develop more targeted and effective engagement strategies, in order to close this gap and make player acquisition more efficient, viable and profitable.

Founded in 2012, Optimove supports more than 1,200 brands with its CRM marketing, data and analytics expertise, and employs more than 450 people in Tel Aviv, New York, London and Dundee. Optimove has a proven track record in customer data analysis and enabling personalization, driving success in projects like their collaboration with BetMGM; where the cohort analysis and customer segmentation that Optimove deployed perfectly aligns with Ciklum’s own focus on personalization in the iGaming sector.

Optimove will apply similar principles in this partnership, in conjunction with Ciklum’s advanced engineering approaches, to develop more intuitive and engaging iGaming experiences. This includes leveraging tools like Optimove's Opti-X Digital Experience Platform. Using Opti-X, Optimove’s Digital Experience Platform (DXP), Ciklum is empowered to personalize digital experiences with dynamic content across owned properties and channels using ready-to-go widgets. They can create the ultimate personalized player experience on any website or mobile app by combining business rules with over 20 AI models. Both of these will be enhanced by Ciklum's technological capabilities through this new alliance.

This partnership will deliver an unprecedented level of personalization across gaming experiences, and will optimize player interactions across all channels, leading to greater player lifetime value and increased loyalty. From a business perspective, the partnership will drive both growth and profitability in a highly competitive sector, and will set new player experience standards based on cutting-edge technology and deep insights into player behavior and preferences.

"The synergy between Ciklum's advanced engineering capabilities and Optimove's groundbreaking marketing platform is a game-changer for the iGaming sector,” said David Blurton, Sales Lead iGaming at Ciklum. “Our collaboration is set to deliver innovative, personalized gaming experiences that resonate with players and drive industry growth."

At a time of great change in the iGaming sector, the combination of Ciklum and Optimove will serve to drive new business opportunities, deliver on evolving player preferences and expectations, and harness the latest innovations and technologies to great effect.

"We're delighted to join forces with Ciklum, who, like Optimove, are all about creating exceptional player experiences," stated Erik Holt VP Channels at Optimove. "With this new partnership Ciklum is set to utilize our ability to seamlessly blend rich customer data, AI-driven journey orchestration, and advanced multitouch attribution to enhance player experiences across touchpoints. Our strategic partnership with Ciklum is a deliberate move to harness this expertise, particularly in the iGaming sector where the ability to start marketing with the player instead of a product or service is paramount. 

“The collaboration will also harness the power of AI and deep engineering to unlock new levels of personalization and customer understanding, setting new benchmarks in the iGaming industry.”

About Ciklum

Ciklum is a global experience engineering firm that stands at the forefront of innovation, blending next-generation product engineering, exceptional customer experiences, and cutting-edge AI. We revolutionize the way people live by developing groundbreaking technologies that reimagine, reshape, and redefine the future.

For more than two decades, we’ve been a trusted partner to both global enterprises and digital disruptors, spearheading the creation of digital solutions that not only tackle complex corporate challenges but also propel businesses toward accelerated growth and success.

We believe in the power of end-to-end partnership. Our expert engineers and state-of-the-art labs seamlessly integrate with your business to deliver remarkable results.

With a vast global team of over 4,000 highly skilled engineers, experience design specialists, product owners and consultants, we combine our expertise with your vision, joining forces to engineer technology that paves the way for the future of your business.

About Optimove

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    

It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multi-channel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.     

In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. 

Optimove provides industry-specific and use-case solutions for hundreds of leading brands including bet365, Betfred, BetMGM, Entain, Sisal, Pennsylvania Lottery and others across the gaming sector. 

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