User Research Services

We uncover what your users truly need so you build products that people love. By embedding continuous research into your product journey, you make confident, high-impact decisions that improve adoption, satisfaction, and long-term growth.

Solving Today's Business Challenges with User Research

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Improve Decision-Making with Strategic Insight Lab

Improve Decision-Making with Strategic Insight Lab

When multiple product directions are on the table, it’s easy to rely on gut instinct. Our Strategic Insight Lab replaces guesswork with real customer insights – so you can confidently choose the direction most likely to deliver adoption, engagement, and business value. 

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Reduce Investment Risk with Desirability Assessment

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Uncover CX Gaps with Diagnostic Research

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De-Risk Development with Research-Led Product Discovery

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Anticipate Market Shifts with Consumer Trends Research

Improve Decision-Making with Strategic Insight Lab

When multiple product directions are on the table, it’s easy to rely on gut instinct. Our Strategic Insight Lab replaces guesswork with real customer insights – so you can confidently choose the direction most likely to deliver adoption, engagement, and business value. 

Reduce Investment Risk with Desirability Assessment

Big ideas can come with big risks. Our Desirability Assessment tests early-stage concepts, large feature sets, and PoCs with real users, enabling you to only invest in solutions that show strong potential for traction and ROI. 

Uncover CX Gaps with Diagnostic Research

If customer engagement is slipping, the root cause isn’t always obvious. Our CX Diagnostics reveal where users struggle, disengage, or drop off, so you can target improvements that directly boost retention, satisfaction, and loyalty.

De-Risk Development with Research-Led Product Discovery

Building a product without understanding the real problem is a recipe for failure. Our User Research–Led Discovery uncovers the underlying needs, motivations, and pain points of your customers, helping you deliver the right solution, designed for real-world success.

Anticipate Market Shifts with Consumer Trends Research

User expectations don’t stand still – neither should your product strategy. Our Consumer Trends Research tracks behavioral and attitudinal shifts within your market. This allows you to identify emerging opportunities, innovate ahead of demand, and stay on part with the evolving market.

Our clients

From global enterprises to digital disruptors, we've partnered with companies for over 20 years to reimagine, reshape and redefine the way people experience your business.

Our Approach

Discovery & Context Alignment Discovery & Context Alignment hover Discovery & Context Alignment

We start by aligning research goals with your business objectives. Through stakeholder interviews and scoping workshops, we uncover knowledge gaps, key assumptions, and success metrics to ensure research efforts are focused on driving product and business outcomes.

Discovery & Context Alignment
Defining Objectives & Research Planning Defining Objectives & Research Planning hover Defining Objectives & Research Planning

Next, we identify the critical questions defining the scope of your project and design the research plan. This includes selecting the right methods and setting timelines to ensure insights are both timely and actionable.

Defining Objectives & Research Planning
Participant Recruitment Participant Recruitment hover Participant Recruitment

We manage the recruitment process to engage the right users. Whether consumer, B2B, or niche segments – so that feedback reflects real-world needs and behaviors. This enables us to extract key data and use it in our insight synthesis process.

Participant Recruitment
Research Execution Research Execution hover Research Execution

We engage directly with end users using the most suitable qualitative and quantitative methods. From ethnographic studies and interviews to usability testing and surveys, each session is tailored to uncover deep user insight.

Research Execution
Analysis & Insight Synthesis Analysis & Insight Synthesis hover Analysis & Insight Synthesis

Our team analyzes raw data using proven techniques to surface themes, motivations, and user behaviors. Our teams utilize these findings by transforming them into clear, actionable insights that inform product decisions and roadmap priorities.

Analysis & Insight Synthesis
Sharing Recommendations & Storytelling Sharing Recommendations & Storytelling hover Recommendations & Storytelling

We distill research into compelling stories that drive alignment and action. Visual frameworks like journey maps, personas, and insight summaries help teams quickly grasp key takeaways and prioritize what matters most.

Sharing-Recommendations-&-Storytelling-
Driving Action Through Collaboration Driving Action Through Collaboration hover Driving Action Through Collaboration

We work hands-on with product managers, designers, and analysts to translate insights into requirements, design concepts, and user stories. Ideation sessions and prototyping workshops ensure that findings are built into the product, not left in a slide deck.

Driving Action Through Collaboration-1
Measuring Research Impact Measuring Research Impact hover Measuring Research Impact

Post-launch, we monitor how research has influenced product performance and business KPIs. This helps validate what worked, surface improvement areas, and inform future releases with real-world user response.

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Discovery & Context Alignment

We start by aligning research goals with your business objectives. Through stakeholder interviews and scoping workshops, we uncover knowledge gaps, key assumptions, and success metrics to ensure research efforts are focused on driving product and business outcomes.

Discovery & Context Alignment

Defining Objectives & Research Planning

Next, we identify the critical questions defining the scope of your project and design the research plan. This includes selecting the right methods and setting timelines to ensure insights are both timely and actionable.

Defining Objectives & Research Planning

Participant Recruitment

We manage the recruitment process to engage the right users. Whether consumer, B2B, or niche segments – so that feedback reflects real-world needs and behaviors. This enables us to extract key data and use it in our insight synthesis process.

Participant Recruitment

Research Execution

We engage directly with end users using the most suitable qualitative and quantitative methods. From ethnographic studies and interviews to usability testing and surveys, each session is tailored to uncover deep user insight.

Research Execution

Analysis & Insight Synthesis

Our team analyzes raw data using proven techniques to surface themes, motivations, and user behaviors. Our teams utilize these findings by transforming them into clear, actionable insights that inform product decisions and roadmap priorities.

Analysis & Insight Synthesis

Recommendations & Storytelling

We distill research into compelling stories that drive alignment and action. Visual frameworks like journey maps, personas, and insight summaries help teams quickly grasp key takeaways and prioritize what matters most.

Sharing-Recommendations-&-Storytelling-

Driving Action Through Collaboration

We work hands-on with product managers, designers, and analysts to translate insights into requirements, design concepts, and user stories. Ideation sessions and prototyping workshops ensure that findings are built into the product, not left in a slide deck.

Driving Action Through Collaboration-1

Measuring Research Impact

Post-launch, we monitor how research has influenced product performance and business KPIs. This helps validate what worked, surface improvement areas, and inform future releases with real-world user response.

Measuring Research Impact-1

Industries We Serve

Banking & Financial Services
Banking & Financial Services

Simplify complex services and build user trust. We conduct in-depth research to help financial institutions design secure, accessible, and user-friendly experiences. This allows financial institutions to enhance onboarding, retention, and customer satisfaction in a heavily regulated environment.

Healthcare & Life Sciences
Healthcare & Life Sciences

Design patient-centric solutions with confidence. We uncover the behaviors, concerns, and needs of patients, practitioners, and administrators – so you can build compliant, intuitive healthcare products that improve engagement, adherence, and outcomes.

Hi-Tech Services
Hi-Tech Services

Drive product innovation in fast-moving markets. From concept validation to usability testing, our research services empower tech companies to build the right features, prioritize roadmaps, and fine-tune user experiences based on real-world feedback from early adopters and power users.

Retail & Consumer Goods
Retail & Consumer Goods

Understand what drives customer journey across channels and apply them into your retail operations. Our user research services help retailers optimize product discovery, improve conversion funnels, and reduce cart abandonment by aligning digital experiences with real customer needs and expectations.

Travel & Hospitality
Travel & Hospitality

Deliver seamless, personalized experiences from booking to check-out. We help travel platforms, hotels, and mobility providers understand evolving traveler behaviors and expectations – so every digital touchpoint feels intuitive, relevant, and stress-free.

Automotive & Manufacturing
Automotive & Manufacturing

Make complex tools and workflows user-friendly. Our research reveals how engineers, technicians, and operators interact with digital platforms and interfaces. This enables businesses to streamline processes, reduce errors, and improve adoption of connected manufacturing and automotive solutions.

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15+
development centers
20+
offices globally
4,000+
IT professionals

What our customers say

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FAQs on User Research Services

What do professional user research services include?

Professional user research services cover everything from early discovery to post-launch optimization. At Ciklum, this includes user research strategy, customer development, qualitative and quantitative UX research, behavioral and attitudinal analysis, product discovery, consumer trends analysis, and continuous user insight gathering. These services help you identify new business opportunities, define and test value propositions, and understand your customer segments. With the right User Research services, you can validate product concepts, uncover reasons for low satisfaction, and prioritize roadmap decisions based on real user needs.

What types of user research methods do you specialize in?

We specialize in a full spectrum of qualitative and quantitative user research methods tailored to your goals. On the qualitative side, this includes user interviews, usability testing, contextual inquiry, ethnographic research, diary studies, focus groups, card sorting, tree testing, and concept validation. On the quantitative side, we apply surveys, A/B testing, analytics review, and both moderated and unmoderated usability studies. We also conduct behavioral and attitudinal research along with exploratory, generative, and evaluative research to ensure you get a complete understanding of your users' motivations and actions.

What deliverables can we expect from a user research project?

Our research projects deliver a rich mix of insights and actionable outputs designed to guide decision-making. You can expect a comprehensive research report containing customer insights and recommendations that support product adoption, new feature ideas, value propositions, positioning strategies, and design solutions. In addition, we provide journey maps, personas, segmentation insights, user flows, task analysis, service blueprints, and clearly defined user research plans. All insights are captured in a structured backlog and roadmap to ensure lasting value and integration into your product process.

How long does a user research project usually take?

The timeline for a user research project depends on the scope, method, and recruitment complexity. Smaller tactical projects can be completed in five days, while strategic, multi-method research initiatives may take up to two months or more. In many cases, research becomes a continuous process throughout a product’s lifecycle. We help you embed user research into your workflow so insights are always available when decisions need to be made.

User research or market research, which one do we need?

Market research helps you understand trends, competitor positioning, and broader customer segments across an industry. It’s useful when evaluating new opportunities or entering a new market. User research, on the other hand, focuses on specific behaviors, motivations, and needs of your actual users. It supports strategy, product design, development, and iteration by grounding decisions in evidence gathered from real interactions. If your goal is to build a product that users will value and adopt, user research is the more targeted and practical approach.

Let's talk about transforming your business, with no strings attached

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