Solving Today's Business Challenges with User Research
Improve Decision-Making with Strategic Insight Lab
Improve Decision-Making with Strategic Insight Lab
When multiple product directions are on the table, it’s easy to rely on gut instinct. Our Strategic Insight Lab replaces guesswork with real customer insights – so you can confidently choose the direction most likely to deliver adoption, engagement, and business value.
Reduce Investment Risk with Desirability Assessment
Uncover CX Gaps with Diagnostic Research
De-Risk Development with Research-Led Product Discovery
Anticipate Market Shifts with Consumer Trends Research
Improve Decision-Making with Strategic Insight Lab
When multiple product directions are on the table, it’s easy to rely on gut instinct. Our Strategic Insight Lab replaces guesswork with real customer insights – so you can confidently choose the direction most likely to deliver adoption, engagement, and business value.
Reduce Investment Risk with Desirability Assessment
Big ideas can come with big risks. Our Desirability Assessment tests early-stage concepts, large feature sets, and PoCs with real users, enabling you to only invest in solutions that show strong potential for traction and ROI.
Uncover CX Gaps with Diagnostic Research
If customer engagement is slipping, the root cause isn’t always obvious. Our CX Diagnostics reveal where users struggle, disengage, or drop off, so you can target improvements that directly boost retention, satisfaction, and loyalty.
De-Risk Development with Research-Led Product Discovery
Building a product without understanding the real problem is a recipe for failure. Our User Research–Led Discovery uncovers the underlying needs, motivations, and pain points of your customers, helping you deliver the right solution, designed for real-world success.
Anticipate Market Shifts with Consumer Trends Research
User expectations don’t stand still – neither should your product strategy. Our Consumer Trends Research tracks behavioral and attitudinal shifts within your market. This allows you to identify emerging opportunities, innovate ahead of demand, and stay on part with the evolving market.
Our clients
Our Approach
Discovery & Context Alignment
We start by aligning research goals with your business objectives. Through stakeholder interviews and scoping workshops, we uncover knowledge gaps, key assumptions, and success metrics to ensure research efforts are focused on driving product and business outcomes.
Defining Objectives & Research Planning
Next, we identify the critical questions defining the scope of your project and design the research plan. This includes selecting the right methods and setting timelines to ensure insights are both timely and actionable.
Participant Recruitment
We manage the recruitment process to engage the right users. Whether consumer, B2B, or niche segments – so that feedback reflects real-world needs and behaviors. This enables us to extract key data and use it in our insight synthesis process.
Research Execution
We engage directly with end users using the most suitable qualitative and quantitative methods. From ethnographic studies and interviews to usability testing and surveys, each session is tailored to uncover deep user insight.
Analysis & Insight Synthesis
Our team analyzes raw data using proven techniques to surface themes, motivations, and user behaviors. Our teams utilize these findings by transforming them into clear, actionable insights that inform product decisions and roadmap priorities.
Recommendations & Storytelling
We distill research into compelling stories that drive alignment and action. Visual frameworks like journey maps, personas, and insight summaries help teams quickly grasp key takeaways and prioritize what matters most.
Driving Action Through Collaboration
We work hands-on with product managers, designers, and analysts to translate insights into requirements, design concepts, and user stories. Ideation sessions and prototyping workshops ensure that findings are built into the product, not left in a slide deck.
Measuring Research Impact
Post-launch, we monitor how research has influenced product performance and business KPIs. This helps validate what worked, surface improvement areas, and inform future releases with real-world user response.
Discovery & Context Alignment
We start by aligning research goals with your business objectives. Through stakeholder interviews and scoping workshops, we uncover knowledge gaps, key assumptions, and success metrics to ensure research efforts are focused on driving product and business outcomes.
Defining Objectives & Research Planning
Next, we identify the critical questions defining the scope of your project and design the research plan. This includes selecting the right methods and setting timelines to ensure insights are both timely and actionable.
Participant Recruitment
We manage the recruitment process to engage the right users. Whether consumer, B2B, or niche segments – so that feedback reflects real-world needs and behaviors. This enables us to extract key data and use it in our insight synthesis process.
Research Execution
We engage directly with end users using the most suitable qualitative and quantitative methods. From ethnographic studies and interviews to usability testing and surveys, each session is tailored to uncover deep user insight.
Analysis & Insight Synthesis
Our team analyzes raw data using proven techniques to surface themes, motivations, and user behaviors. Our teams utilize these findings by transforming them into clear, actionable insights that inform product decisions and roadmap priorities.
Recommendations & Storytelling
We distill research into compelling stories that drive alignment and action. Visual frameworks like journey maps, personas, and insight summaries help teams quickly grasp key takeaways and prioritize what matters most.
Driving Action Through Collaboration
We work hands-on with product managers, designers, and analysts to translate insights into requirements, design concepts, and user stories. Ideation sessions and prototyping workshops ensure that findings are built into the product, not left in a slide deck.
Measuring Research Impact
Post-launch, we monitor how research has influenced product performance and business KPIs. This helps validate what worked, surface improvement areas, and inform future releases with real-world user response.
Industries We Serve
Banking & Financial Services
Banking & Financial Services
Simplify complex services and build user trust. We conduct in-depth research to help financial institutions design secure, accessible, and user-friendly experiences. This allows financial institutions to enhance onboarding, retention, and customer satisfaction in a heavily regulated environment.
Healthcare & Life Sciences
Healthcare & Life Sciences
Design patient-centric solutions with confidence. We uncover the behaviors, concerns, and needs of patients, practitioners, and administrators – so you can build compliant, intuitive healthcare products that improve engagement, adherence, and outcomes.
Hi-Tech Services
Hi-Tech Services
Drive product innovation in fast-moving markets. From concept validation to usability testing, our research services empower tech companies to build the right features, prioritize roadmaps, and fine-tune user experiences based on real-world feedback from early adopters and power users.
Retail & Consumer Goods
Retail & Consumer Goods
Understand what drives customer journey across channels and apply them into your retail operations. Our user research services help retailers optimize product discovery, improve conversion funnels, and reduce cart abandonment by aligning digital experiences with real customer needs and expectations.
Travel & Hospitality
Travel & Hospitality
Deliver seamless, personalized experiences from booking to check-out. We help travel platforms, hotels, and mobility providers understand evolving traveler behaviors and expectations – so every digital touchpoint feels intuitive, relevant, and stress-free.
Automotive & Manufacturing
Automotive & Manufacturing
Make complex tools and workflows user-friendly. Our research reveals how engineers, technicians, and operators interact with digital platforms and interfaces. This enables businesses to streamline processes, reduce errors, and improve adoption of connected manufacturing and automotive solutions.
Hello World
Why Choose Ciklum for User Research Services?
Get Real User Insights to Real Product Decisions
Our teams don’t stop at research reports. Ciklum embeds insights into your end-to-end product lifecycle, ensuring findings reflect design, development, and launch. The result is better products that users adopt, love, and return to.
Build Smarter with Continuous Research Loops
User needs keep evolving, and so should your roadmap. We embed research as an ongoing capability – fueling iterative improvement, uncovering new opportunities, and helping you stay ahead of shifting expectations.
Balance Rigor with Real-World Speed
Our UX teams deliver high-quality research based on real-world use cases. We then adapt it to your methods, timeline, budget, and context. This enables you to get insights that are both credible and immediately actionable.
Turn Insights into Innovation with Embedded Collaboration
We go beyond handing over findings. By working closely with your product managers, designers, and engineers, we help transform user insight into validated concepts, prototypes, and decisions that move the needle.
What our customers say
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Our Success Stories
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