Engineering a Gen Z -First Experience for a Global Dating App

Gen Z had begun dominating mobile app usage and traditional relationship and astrology apps were struggling to deliver meaningful engagement for this demographic. The client wanted to uncover a new opportunity space by combining astrology and relationship experiences into a single, compelling mobile product.

The market was already saturated with generic solutions, making it challenging to identify a unique value proposition that truly resonated with Gen Z’s emotional drivers. This had to be achieved while simultaneously crafting a compelling product vision, building a prototype, and defining a monetization strategy — all within a tight 8-week timeline.