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Kantar Retail Virtual Reality, formerly Red Dot Square Solutions, was founded in 2006 and pioneered the use of Virtual Reality to understand shopper behaviour in store.
Kantar Retail wanted to develop a virtual reality solution aimed at the Retail and Consumer Goods industry for research with real shoppers in virtual stores rather than actual stores. The aim was to offer the end-user quick, realistic, confidential research using virtual stores without the cost, time and complexity of the real high street.
This was a unique enterprise project for desktop, laptops and Oculus Rift using Unity Game Engine for commercial use.
To meet Kantar Retail’s needs Ciklum provided its Extended Team model. The customer is able to use Ciklum’s expertise and technical ecosystem to test product feasibility and make them commercially available in the shortest time, while Ciklum takes over the development process:
The cooperation was based on Scaled Agile Framework (SAFe) 3.0 allowing each team member in three development locations – Ukraine, the UK and USA – to take an active part in the solution development.