In cooperation with Kantar Retail Virtual Reality teams in the UK and USA developed a VR solution to allow research with real shoppers in virtual stores.
Kantar Retail Virtual Reality pioneered the use of Virtual Reality for some of the leading retailers and helped them better understand customer behaviour.
Kantar wanted to develop a VR solution to allow research with real shoppers in virtual stores rather than actual stores.
The aim was to offer the end-user quick, realistic and confidential browsing without the cost, time, and hassle of visiting brick and mortar stores.
This was a unique enterprise project for desktop and laptops using the Unity Game Engine for commercial use.
Ciklum established a hybrid model – combining offshore, nearshore and onshore teams – spread across the UK, USA and Ukraine.
Kantar’s virtual merchandising software has replaced physical merchandising centres as the planning, visualisation and range review solution for the world’s biggest retailers.
Scaled Agile Framework was implemented in 6 months and connected 50+ people in UK, USA and Ukraine, uniting software delivery, QA, Scrum, and UX/UI teams.