Helping a streaming company align with new technological trends

Helping a streaming company align with new technological trends

Background

Netstream is a Swiss company founded in 1998, that delivers Cloud, Connectivity, Voice, Hosting and Streaming services to business and private customers.

In 2004, Netstream launched the first Web-Live-TV Streaming platform of Switzerland (ADSL.TV). Already having the website with streaming channels, set-top boxes, and mobile apps, Netstream now aimed at creating a high-performance Apple TV application that would provide the same content but on a subscription basis.

  1. ok_iconCreated with Sketch.
    Developed an Apple TV application with a strong competitive edge attracting new customers
  2. ok_iconCreated with Sketch.
    Achieved high app performance by pairing an Agile mindset with continuous deployment and delivery
  3. ok_iconCreated with Sketch.
    Ensured flawless app work by executing functional manual testing, retesting, regression testing and usability testing

Required

  • Strong competitive edge of the application to attract new customers
  • Fast performing and user-friendly solution on a platform
  • Quick and intuitive user interaction
  • Personalised experience for each user
  • Keep the users entertained at all times when using the application

Achieved

  • Reduced key handling, ergonomic and accessible interface, delightful visual design
  • Adopted habitual interaction patterns
  • Introduced “a favourite list of channels” feature
  • Incorporated constant movement of the video content with animations
Solution

The Ciklum team studied the behavioural patterns of the audience, considering all the technical limitations that might appear along the way and adding the features that would make this application outstanding among other similar applications.
The team made an extensive research of the Apple TV design guidelines, target audience preferences, competitors’ products inspection and industry-specific technical aspects.

On the design side, the team figured out that the only way to ensure high app performance was to use mostly native patterns and to align the actions of the Home/Menu buttons with the swiping, clicking and tapping gestures to which Apple TV users are accustomed.

The software development cycle was organised in such a way that every 2 weeks Ciklum team rolled out a workable artefact.

Results

The team’s efforts resulted in the fully functional new Netstream app with a fresh design, rich in subtle and feature animations. The Apple TV app was built in 4 months with TV Guide, Quick Zapper and Playlist Recordings features. The consequent result helped Netstream retain the existing customers along with contributing to their loyalty and attract a significant number of new customers.

Knowledge of the business domain, the latest tech stack, fast pace, and continuous value delivery - these were the things we were seeking in a technology partner, and found in Ciklum
Cinzia Lago
Product Owner at Netstream
Next story

Mobile & web application to support organisational digital strategy

Read more
What's your challenge? Let us deliver the talent and expertise to help you solve it.
Upload file

(File requirements: pdf, doc, docx, rtf, ppt, pptx)

By submitting completed “Contact Us” form, your personal data will be processed by Ciklum Group and its subsidiary entities worldwide. Please read our Privacy Notice for more information. If you have any questions regarding your rights or would subsequently decide to withdraw your consent, please send your request to us.

Join our team
Do you have a passion for engineering? We’ve been looking for you.
Check open vacancies
Press inquiries
We’ve got a nice bit of stories and experts to share their mind. Get in touch with us at
press@ciklum.com